Scent Diffusion Technology · July 1, 2025
Key takeaways Ultrasonic diffusers vibrate water and oil into a visible mist; they are quiet, cheap and fine at home. They do not scale
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Scent Diffusion Technology · June 30, 2025
Key takeaways The right scent intensity is noticed on arrival and forgotten a few minutes later. Too much scent is worse than none: it
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Transport & Public Spaces · June 29, 2025
Key takeaways From late November to the end of December 2024, SBS Transit scented six Downtown Line MRT stations with a pine-inspired festive fragrance
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Scent Diffusion Technology · June 22, 2025
Key takeaways Malls, atriums and large lobbies in Singapore are best scented through the building’s air-conditioning, at the air-handling unit. Standalone units in big
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Retail Scent Marketing · June 10, 2025
Key takeaways Perfume and beauty retailers should scent their stores very lightly, or not at all near the testers. An ambient scent that competes
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Scent Marketing Fundamentals · June 8, 2025
A scent marketing strategy is a plan for how fragrance will support a business: what it should achieve, which scent, where and how strongly
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Scent Branding & Signature Scents · June 4, 2025
Scenting your products and packaging means adding your brand scent to things customers take away: boxes, bags, printed materials, tissue, cards and retail items.
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Retail Scent Marketing · June 3, 2025
Key takeaways ION Orchard has used its own signature scent since it opened in 2009, as part of its multisensory concept. In 2011 the
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Retail Scent Marketing · June 2, 2025
Key takeaways Scent advertising uses fragrance in a campaign rather than a permanent space: scented billboards, print, sampling and timed release at events. Most
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Scent Diffusion Technology · April 23, 2025
Key takeaways Smart scent diffusers let Singapore businesses schedule, adjust and monitor scenting remotely, usually from an app or dashboard. They make multi-site scenting
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