Air Aroma is an Australian-founded scent marketing agency with nearly three decades of experience and a global network, including a Singapore company registered in 2007. It designs signature scents for hotels, retailers, offices and events around the world. If you are comparing it with other providers in Singapore, this page sets out how we differ. For the full set of criteria, see our guide on how to choose a scent marketing company in Singapore.
About Air Aroma
Air Aroma describes its expertise as custom signature scent design, natural essential oils and aroma diffuser systems, and works with brands in many countries. Its published client work includes a fragrance for WeWork, piloted in New York, London and Singapore before a wider rollout.
Why Singapore businesses look at alternatives
Buyers comparing providers usually want to know who creates the fragrance and what it is made of, who services the account in Singapore, and how a global agency’s process compares with a Singapore-based team working with a named perfume house.
Essential oils or perfumery fragrance oils?
Air Aroma highlights natural essential oils among its offerings. We use perfumery-grade fragrance oils created by drom. Both can be formulated within the IFRA Standards, but they behave differently. Essential oils vary with each harvest, offer a narrower palette and can contain natural allergens at higher levels, while a perfume house’s fragrance oils are made to a fixed formula, so every batch smells the same and the scent is built to perform in cold-air diffusion. Our guide to essential oils and fragrance oils explains the difference in more detail. Whoever you choose, ask what the oil is made of and who made it.
How we compare
| Air Aroma | scentmarketing.sg | |
|---|---|---|
| Base | Australian-founded, with a global network and a Singapore company | Raffles Place, Singapore |
| Who creates the fragrances | Signature scents designed by Air Aroma; perfume house not named on its public website | drom, a Munich perfume house founded in 1911 and part of Givaudan |
| Oils | Highlights natural essential oils among its offerings | Perfumery-grade fragrance oils formulated within the IFRA Standards |
| Equipment | Aroma diffuser systems | Standalone, wall-mounted and ACMV-connected systems |
| Servicing in Singapore | Ask how the account is serviced locally | Our technicians install, calibrate and service each programme |
Information about Air Aroma is based on its public website and company records as of September 2026. Check the current position with Air Aroma directly.
Switching to us
We start with your current contract dates, so the changeover can be planned without a gap in scenting. We then assess the space and recommend equipment for each area. We do not copy another provider’s fragrance, but a drom perfumer can create an original scent in a similar direction, or you can choose from our library. Installation is scheduled outside opening hours, and our technicians service the programme from then on.
Frequently asked questions
Is scentmarketing.sg part of Air Aroma?
No. We are an independent Singapore scent marketing company with no connection to Air Aroma.
Does Air Aroma operate in Singapore?
Air Aroma has a Singapore company, registered in 2007, alongside its global network.
Are essential oils better than fragrance oils for a business?
Not inherently. Fragrance oils from a perfume house give a wider palette and identical batches, which matters when a scent must stay the same for years. Essential oils vary with each harvest. See our guide for the detail.
Can you match our current fragrance?
We do not copy another provider’s fragrance. A perfumer can create an original scent in a similar direction, made for your brand.
Other comparisons: ScentAir alternative and Aroma360 alternative. To compare us properly, book a site assessment.
Air Aroma is a trademark of its owner. scentmarketing.sg is not affiliated with, endorsed by or sponsored by Air Aroma.