Scent-Making Team Building: A Great Workshop, but Not How a Brand Scent Is Made

A scent-making workshop is a great team-building activity: hands-on, sensory, a little competitive and you leave with something you made. It is not how a brand scent is made. Workshop blends use a small set of ready-made oils mixed by nose, while a brand scent is composed by trained perfumers from hundreds of materials, tested for performance and safety, and reproduced identically in every batch.

Why scent workshops make good team building

  • Everyone can take part. No special skills needed.
  • It is genuinely sensory. A change from screens and slides.
  • It sparks conversation. People discover how differently they perceive the same scent.
  • There is a take-home. A small bottle that reminds people of the day.

Sessions are offered around Singapore, including venues on Sentosa, and pair well with a team day out.

What a workshop teaches about perfumery

Participants usually learn the idea of top, middle and base notes, and how quickly the nose tires. That is a good introduction, and a useful reminder of how much skill goes into the fragrances around us.

Why it is not how a brand scent is made

  • Palette. A handful of oils versus many hundreds of materials, including molecules fragrance houses develop for their own perfumers.
  • Skill. Perfumers spend years training in materials and composition before creating commercial fragrances.
  • Testing. A brand scent is tested for diffusion, stability and safety within the IFRA Standards.
  • Consistency. A recorded formula and controlled materials mean the scent smells the same next year and in every outlet.

Read why fragrance mixing is a perfumer’s job and meet drom, the perfume house behind our fragrances.

Bringing scent to your company event

If your team enjoyed the workshop, the next step is scenting the event itself, or giving your company a signature scent. See our event scenting service and scent branding service.

Frequently asked questions

Is a scent-making workshop good for team building?

Yes. It is inclusive, sensory and memorable, with a take-home at the end.

Can we create our company scent in a workshop?

You can create a fun team scent, but not a brand scent that is tested, safe and reproducible at scale.

How long do scent workshops take?

Typically a couple of hours, depending on the provider.

Further reading: Sentosa on Wikipedia.

Article by Julius Mitchell

Julius Mitchell got hooked on the idea that smell is the one sense brands consistently forget to design for — and that a space's fragrance says as much about it as its logo ever could. He writes about the art and science of scent marketing to help more Singapore brands think beyond what customers can see.