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	<title>Transport &amp; Public Spaces &#8211; Scent Marketing Singapore</title>
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	<link>https://scentmarketing.sg</link>
	<description>Scent Marketing Solutions Singapore</description>
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	<title>Transport &amp; Public Spaces &#8211; Scent Marketing Singapore</title>
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		<title>Scent in Transport Worldwide: What Airports and Airlines Learned About Scenting at Scale</title>
		<link>https://scentmarketing.sg/scent-marketing-public-transport/</link>
		
		<dc:creator><![CDATA[Julius Mitchell]]></dc:creator>
		<pubDate>Tue, 29 Jul 2025 01:50:07 +0000</pubDate>
				<category><![CDATA[Transport & Public Spaces]]></category>
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					<description><![CDATA[Airports, airlines and railways have learned that scenting at scale works only when it is subtle, consistent and engineered into the building or vehicle. The best-known example is Singapore Airlines, whose original scent Stefan Floridian Waters became part of its service from the 1990s, and which introduced a new signature scent, Batik Flora, in 2021. ... <a title="Scent in Transport Worldwide: What Airports and Airlines Learned About Scenting at Scale" class="read-more" href="https://scentmarketing.sg/scent-marketing-public-transport/" aria-label="Read more about Scent in Transport Worldwide: What Airports and Airlines Learned About Scenting at Scale">Read more</a>]]></description>
		
		
		
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		<title>Singapore Airlines&#8217; Signature Scents: From Stefan Floridian Waters to Batik Flora</title>
		<link>https://scentmarketing.sg/scent-marketing-airlines/</link>
		
		<dc:creator><![CDATA[Julius Mitchell]]></dc:creator>
		<pubDate>Wed, 23 Jul 2025 05:50:17 +0000</pubDate>
				<category><![CDATA[Transport & Public Spaces]]></category>
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					<description><![CDATA[Singapore Airlines was one of the first airlines to make scent part of its brand. Its original signature scent, Stefan Floridian Waters, was introduced in the 1990s and used in the hot towels handed out on board, in the cabin crew&#8217;s fragrance and in its cabins. In 2021 the airline introduced a new signature scent, ... <a title="Singapore Airlines&#8217; Signature Scents: From Stefan Floridian Waters to Batik Flora" class="read-more" href="https://scentmarketing.sg/scent-marketing-airlines/" aria-label="Read more about Singapore Airlines&#8217; Signature Scents: From Stefan Floridian Waters to Batik Flora">Read more</a>]]></description>
		
		
		
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		<title>Scent in Singapore&#8217;s MRT: Why Public Spaces Need Professionally Managed Scenting</title>
		<link>https://scentmarketing.sg/scented-mrt-stations-benefits/</link>
		
		<dc:creator><![CDATA[Julius Mitchell]]></dc:creator>
		<pubDate>Tue, 01 Jul 2025 17:47:18 +0000</pubDate>
				<category><![CDATA[Transport & Public Spaces]]></category>
		<guid isPermaLink="false">https://scentmarketing.sg/?p=99</guid>

					<description><![CDATA[Public spaces such as transport hubs, stations, interchanges and the malls built around them are the hardest places to scent well. Huge volumes of air, constant crowds, doors and platforms open to the outside, and people who have not chosen to be there all raise the stakes. That is why public spaces need professionally managed ... <a title="Scent in Singapore&#8217;s MRT: Why Public Spaces Need Professionally Managed Scenting" class="read-more" href="https://scentmarketing.sg/scented-mrt-stations-benefits/" aria-label="Read more about Scent in Singapore&#8217;s MRT: Why Public Spaces Need Professionally Managed Scenting">Read more</a>]]></description>
		
		
		
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		<title>SBS Transit&#8217;s Scent Initiative: A Singapore Case Study</title>
		<link>https://scentmarketing.sg/sbs-transit-scent-initiative/</link>
		
		<dc:creator><![CDATA[Julius Mitchell]]></dc:creator>
		<pubDate>Sat, 28 Jun 2025 17:47:48 +0000</pubDate>
				<category><![CDATA[Transport & Public Spaces]]></category>
		<guid isPermaLink="false">https://scentmarketing.sg/?p=103</guid>

					<description><![CDATA[From late November to the end of December 2024, SBS Transit scented six Downtown Line MRT stations with a pine-inspired festive fragrance called Frosted Fir, working with a Singapore scent company. Diffusers built into standees on the platforms at Stevens, Newton, Little India, Downtown, Telok Ayer and Bencoolen released a light mist of scent, and ... <a title="SBS Transit&#8217;s Scent Initiative: A Singapore Case Study" class="read-more" href="https://scentmarketing.sg/sbs-transit-scent-initiative/" aria-label="Read more about SBS Transit&#8217;s Scent Initiative: A Singapore Case Study">Read more</a>]]></description>
		
		
		
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